Which of the following is likely to benefit farmers in a direct marketing scenario?

In a direct marketing scenario, one of the primary advantages for farmers is the ability to receive direct customer feedback. This feedback can enhance their understanding of customer preferences and needs, allowing farmers to make informed decisions regarding their products, marketing strategies, and overall operations. By engaging directly with customers, farmers can learn what consumers appreciate about their products and what aspects might need improvement, which can lead to increased customer satisfaction and loyalty.

This direct interaction often results in better alignment between what farmers produce and what consumers want, potentially increasing sales and profitability. Additionally, listening to customers can help farmers innovate and diversify their offerings, further benefiting their business.

The other options relate to factors that would generally not contribute positively to farmers in a direct marketing scenario, such as lower customer contact, which would hinder relationship-building; increased supply chain complexity, which could complicate logistics and cost management; and less pricing power, which would undermine the potential profitability of direct sales.